Amazon
Amazon keyword research for beginners (free method)
You don't need an expensive tool to find the words shoppers type. You need a repeatable method. Here's the free one I use.
Step 1: Mine Amazon's own autocomplete
Go to the Amazon search bar and type your core product word. Before you hit enter, Amazon drops a list of real, popular phrases. Save every one. Then do it again with each letter and each partial word. This is free, live demand data — the single most underused source.
Step 2: Reverse-engineer competitors
Open the top three listings for your product. Their titles and bullets are packed with keywords that already rank. Copy the phrases that are relevant to you. You're not stealing — you're reading the market.
Step 3: Split into two buckets
Every keyword goes into one of two places:
- Front-end — the keywords you put in your title and bullets (the important, high-intent ones).
- Back-end — the extra terms you hide in backend search terms (synonyms, misspellings, lower-priority phrases).
Amazon indexes both, but the title carries the most weight. Keep your best terms in front.
Step 4: Prioritize relevance over volume
A huge-volume keyword that doesn't fit your product just wastes your limited title space. A smaller phrase that matches exactly what you sell converts better. For a new listing, long-tail specifics ("leak-proof dog water bottle for hiking") beat broad head terms ("dog bottle").
Step 5: Dedupe and place
Amazon indexes each word once — repeating "dog water bottle dog water bottle" gains nothing. Build one clean list, remove duplicates, then distribute: strongest phrase in the title, supporting terms in bullets, the remainder in backend.
The goal isn't the biggest keyword. It's the keyword your buyer actually types.
Do it in order
- Autocomplete mining → raw list.
- Competitor scan → add relevant phrases.
- Split front-end vs back-end.
- Prioritize relevance, keep long-tail.
- Dedupe, then place.
Want a head start? Our free keyword helper builds combinations for you.