Amazon
Amazon A+ content: what it is and how to write it
A+ content replaces the plain text description with a designed, scrollable section of images and copy. Done well, it lifts conversion and reduces returns. Here's how to build it.
Why it matters
- More trust. A designed page signals a real brand.
- Better answers. Images and modules handle objections a wall of text can't.
- Fewer returns. Clear sizing and use visuals set expectations correctly.
The standard module structure
- Hero banner — brand promise in one line plus product image.
- Three feature modules — one benefit each, with an image.
- Comparison chart — your product vs "generic alternatives" (never name competitors).
- Lifestyle / in-use block — shows the product in real life.
- Brand story — who you are and why you made it.
How to write the copy
- Headlines: 5–12 words, benefit-led.
- Module text: 1–2 short sentences, scannable.
- No promotional claims Amazon prohibits (guarantees, "#1", medical claims).
- Consistent tone and color across every module.
The AI prompt
Write Amazon A+ copy for [product]. Sections: (1) a 12-word hero headline, (2) three feature modules with a short title and 40 words each, (3) a 3-row comparison table vs generic alternatives. Tone: [tone]. Keep it scannable and free of prohibited claims.A common mistake
Sellers fill A+ with the same feature list as their bullets. Don't. Use A+ to show what text can't — scale, texture, real use — and let the copy support the picture, not repeat the listing.